About the contest

The Beef Ambassador contest teaches youth about the importance of the beef industry and about beef as an agricultural product. The program highlights the positive impact the cattle industry has on our economy and families. Trained youth ambassadors address industry issues and misconceptions, while helping educate peers, consumers, and producers about food safety, nutrition, and the beef checkoff program.

Beef Ambassadors located across the nation go into classrooms, daycares, after school programs, and attend youth organization activities. During these visits, Beef Ambassadors share their personal experiences with beef and information about the beef industry, including industry messages on nutrition, animal welfare, environment, and other key topics.

The Beef Ambassador contest is conducted on a local, state, and national level. The contest has several components including a mock media interview, a mock consumer promotion event, a brief written response to a current issue in the beef industry, and a minimum of 5 social media posts related to the Beef industry on the California Beef Ambassadors Instagram page. The national level of competition also includes an education and outreach category. 

Every year, junior and senior Beef Ambassadors are selected from each region (Northern, Central, and Southern Regions), making a total of 3 Junior and 3 Senior Beef Ambassadors across the state.

More information, including a complete set of rules, can be found on the California Cattlewomen's website.